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Newcastle | No Bollocks

At: Caviar Digital

Featured: Adweek, best ad of 2014

During the Superbowl a lot of brands pay a lot of money to advertise their commercials. Newcastle didn’t, Newcastle said No Bollocks and started their own Superbowl campaign telling what they could have done if they made a super mega huge commerical.

We created the site for the campaign they didn’t made. Imagine the site we would’ve built if they could have afforded it: we would’ve launched it with a retina scan cyber-pairing connection, which analyzed the user’s DNA through the pupils to deliver a personality-specific digital experience. The site would’ve connected intuitively with your mobile device and fluently logged into your social media accounts, allowing you to instantly share your opinion about this super huge football ad they couldn’t afford. Augmented reality cats would have skated all over your room. You would have loved it.

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