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Febreze | A roadtrip

at: Caviar Digital

A real-time online-broadcasted reality show, taking place across the whole of Europe. Over 21 days, 3 British guys embark on a road trip during which they have to perform unexpected tasks and overcome challenges that will cause a bit of a stink. A fully integrated production approach that included everything from the first concepts & designs to the casting process, the storytelling, the development of the YouTube gadget, the online moderation systems up to the final edits.

 

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